One of the hottest topics in the world of SEO
marketing has been keyword density. Does keyword
density really exist, and what kind of effect does it have on your rankings? What's the perfect
keyword density to use on your website, and how do you determine what it is? Understanding the
ins and outs of this highly debated topic will improve your website's
SEO.
To begin with, it's important to understand what
exactly is meant by keyword density. The term refers to the percentage of your text that belongs to
a specific keyword. So if you use the word "football" 20 times in a 500 word article, you have a 4%
density for that density.
In the earlier years of affordable SEO, many people believed that trying to
achieve an exact density was the true key to improving their rankings. Many people began trying to
estimate exactly what they should try to shoot for, with some people estimating perhaps 2-3% and
other estimating very high numbers such as 8-10%. After all of this time, what's the true answer
for the keyword density you should shoot for?
The truth is that there is no exact percentage that
you should be trying to use when it comes to SEO. The search engines do not
have a piece of their formula that says 3% density = first page rankings, or anything of the
sort. Instead of focusing on exact percentages, you should worry about natural, normal
inclusion of your targeted keywords.
This means that as you prepare your content you should
keep a focus on including your keyword phrases wherever they make sense to be used. You might have
a general guideline for yourself, such as trying to include the phrase every 100 words, or once per
paragraph or so, but you should not worry about hitting a targeted
percentage.
More important is to ensure that you use the words you
are targeting for SEO, and to make sure that you do not overuse them. It's entirely way too easy to
overdo yourself while pursuing a keyword density. If you think you have used a phrase too much,
then you probably have. Your visitors will be turned off, and you can even get punished in the
rankings of the search engines as a result.
Another important thing that you'll want to remember
is that besides your content, other areas of your website can be affecting the level of keyword
density that you have. For example, the terms used in the links within your menus show up in the
search engines, as does the description you enter in your META tags and the title you have at the
top of the browser.
By now, the search engine marketing debate for keyword density has been
solved. The answer is to stop trying to pursue exact percentages. Instead, focus on natural
inclusion and avoiding excessive usage of your keywords. In this way you'll please both your
visitors and the search engines and your rankings will improve.
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services and effective search engine marketing
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